We manage every channel a service business runs on.
Wirescale is a full-service marketing & automation agency built by operators who currently run service businesses. We don't just sell software — we run your channels, answer your phones, and report what worked every week.
Yelp Ads Management
We run your Yelp budget like our own — bid tuning, geo-targeting, ad copy, photo refresh, and weekly performance reporting.
- Daily campaign monitoring + bid optimization
- Custom ad copy + photo refresh every 60 days
- Yelp Request-a-Quote replies in under 60s (AI-assisted, dispatcher-approved)
- Monthly performance report — leads, calls, cost per acquired job
Google Local Services Ads (LSA)
Climb the 3-pack. We manage Google Guaranteed setup, lead disputes, profile optimization, and budget pacing.
- Google Guaranteed onboarding + license verification
- AI auto-reply on new LSA leads (sub-60-second response time)
- Active lead-dispute filing — recoup ad spend on bad leads
- Bid pacing + geo-targeting tuned weekly against booked jobs
Thumbtack Lead Management
Every Thumbtack lead gets an AI reply in seconds plus a 'press 1 to connect' Twilio bridge to your dispatcher.
- AI auto-reply written in your brand voice
- Press-1 IVR rings the dispatcher, then patches the lead through
- Lead scoring — high-intent leads jump the queue
- Lost-lead win-back sequences for unbooked Thumbtack jobs
AI Call Answering
Alex, our AI phone agent, answers every call 24/7, qualifies the lead, books the job, and hands off only when it matters.
- Trained on 15,300+ real service-business calls
- Books directly into Housecall Pro or your scheduling system
- Slack handoff for callbacks, status checks, and edge cases
- Owner-voice cloning available — Alex sounds like you
Dispatcher Console + Customer 360
Live dispatch board, smart tech picker, and a single customer screen that stitches every call, job, invoice, and Slack thread together.
- Smart tech picker — proximity, certifications, close rate, schedule
- Drag-and-drop dispatch board with live ETAs and route recalc
- Customer 360 — every job, call, invoice, and conversation in one view
- Slack handoffs for callbacks, status checks, and escalations
Marketing Reporting
One dashboard, every channel. Cost per lead, cost per job, channel ROI, and weekly snapshots delivered to your inbox.
- Unified spend across Yelp · LSA · Thumbtack · Google Ads · Meta
- Cost per booked job, by channel, by job type
- Weekly email digest — what worked, what didn't, what to cut
- Custom reporting for partner programs and franchise networks
One contract. Every channel. Real reporting.
We work on monthly retainer — no long lock-in. Cancel anytime with 30 days' notice and we hand back every campaign and asset.