Now onboarding Q3 2026: free Yelp ad audit for the first 10 HVAC, plumbing, and electrical shops to apply.free Yelp ad audit · first 10 shops.
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The marketing agency
built for the trades.
Wirescale runs Yelp Ads, Google Local Services, Thumbtack, web, and SMS channels for HVAC, plumbing, and electrical companies — answers every lead with AI in under a minute, and reports cost-per-booked-job every Monday. More booked jobs. Less wasted ad spend.
Built for the trades — running on the platforms your customers use.
Service-business operators ran the channels, broke the spreadsheets, and built Wirescale to fix it. Today we manage marketing across every channel your customers already use.
Thumbtack
Slack
ThumbtackSlackA vetted partner across the platforms that matter.
AppliedYelp Advertising Partner application submitted
PendingGoogle Local Services + Partners program
VerifiedThumbtack Pro partner network
VerifiedHousecall Pro API + integration partner
Partnership statuses reflect current standing as of 2026. Verifiable on request.
One product. Four superpowers.
From the first ring to the last paycheck, every part of your operation lives on one canvas. Click through the tabs to see how each piece works.
Every job, call, payment in one view
Mary Robinson
VIPWestlake, OH · Customer since 2022 · LTV $4,820
From the first ad impression to a paid invoice.
Wirescale isn't a CRM — it's a full-stack growth agency for service businesses. We run your marketing channels, answer your phones, qualify your leads, score your calls, dispatch your techs, and run your payroll. You take the calls.
AI phone agent
Alex answers every call, qualifies the lead, books the job, and hands off to a human only when it matters. Trained on 15,300+ real calls from your shop.
Marketing automation
Multi-channel campaigns across Google Local Services, Yelp, Thumbtack, web, and SMS — with AI replies in under 60 seconds, smart lead scoring, and a 'press 1 to connect' bridge to your dispatcher. We run the channels; you take the calls.
Customer 360
Every job, call, invoice, estimate, and Slack thread for one customer in a single screen. Lifetime value, churn risk, sentiment — all live.
Call intelligence
Every call recorded, transcribed, scored, sentiment-tagged. Dispatcher coaching, voicemail triage, auto-flagged complaints — your unfair advantage.
Smart dispatch + routing
Smart tech picker scores every candidate by proximity, certification, close rate, and schedule. Routes rebuild in seconds when a job slips — fewer wasted miles, more wrench time.
Payroll on autopilot
CSV → jobs → splits → tech payouts → Stripe. Recalls, deductions, overrides — all reconciled. Your techs see their cabinet in real time.
We run every channel that brings in jobs.
Google Local Services, Thumbtack, Yelp, and your website all send leads. Wirescale manages the listings, replies in seconds, qualifies the lead, and books the job — before your competitors hit "reply." A full marketing agency, automated.
Local Services Ads + Business Profile
- Pull Local Services Ads leads in real time
- AI replies to LSA inquiries in under 60 seconds
- Active lead-dispute filing to recoup wasted ad spend
Thumbtack
AI auto-reply + ring-and-bridge
- AI replies to every Thumbtack lead in seconds
- Press-1 IVR rings the dispatcher and patches them through
- Lead scoring catches the high-intent ones first
Yelp
Inbox replies + listing intel
- AI replies to Yelp Request a Quote messages
- Track listing performance + competitor signal
- Rolling out via Yelp Verified Partner program
And the rest of your stack
Stop burning money on dead ad channels.
Every dollar you spend on Google, Thumbtack, Yelp, and Facebook gets attributed to an actual booked, paid job — not just a click. Kill the channels bleeding cash. Double down on the ones printing money.
Scroll the table sideways to see every channel.
From ringing phone to invoice paid —
without you lifting a finger.
One automation chain that fires the second a lead hits any of your channels. Your dispatcher only steps in if Slack pings them with a question.
Two more jobs a day, without hiring another tech.
Wirescale rebuilds your day in real time. Auto-assigns the closest tech to every new booking, re-orders the route when a job runs long, and turns 6 hours of windshield time into 3.
What Wirescale actually saves you, in dollars and hours.
Every number below comes from real customer baselines. Hover any tile to see how it's calculated. Your shop's mileage will vary — but the direction never does.
The combined value of recovered jobs, saved fuel, avoided hires, and faster booking — minus Wirescale's own cost. Most shops break even in the first 3 weeks.
Tech assignment isn't a coin flip anymore.
Wirescale weighs 7 signals on every booking. Slide the dials to match what your business needs this quarter — emergency speed, premium ratings, or maximum revenue. The algorithm rebalances live.
Algorithm weights are saved per business. Override per call type or per dispatcher if the shop runs multiple lines (HVAC + plumbing).
Pick the metric that decides your next quarter.
Wirescale doesn't optimize for one number — it optimizes for yours. Six KPIs, six dials, your business strategy in algorithmic form.
Alex picks up every Yelp Request-a-Quote, LSA lead, Thumbtack inquiry, and missed call inside 60 seconds, 24/7. Service-industry data says 78% of customers book whoever replies first. We just make sure that's always you.
Alex listens for maintenance triggers — unit age, last service date, common failure symptoms — and prompts the customer with a quote-ready add-on. Your average ticket grows even when call volume stays flat.
Every dollar across Google LSA, Thumbtack, Yelp, and Facebook is attributed to a real booked job — not a click. Cut the dead channels, double down on Yelp, and watch CAC fall a third.
Alex captures unit model, symptom, and equipment age before the tech leaves the depot. Fewer return trips, fewer warranty recalls, more one-and-done jobs that pay full margin.
Auto-tagged maintenance reminders, sentiment-tracked check-ins, and AI-flagged replacement opportunities. Your existing customers become your highest-margin lead source.
Every call recorded, transcribed, AI-scored on five dimensions including empathy and pricing clarity. Sentiment alerts ping Slack the moment a call goes sideways — so you call back, not the BBB.
"Wirescale answers the phones we used to lose at midnight."
HotWire HVAC runs 4 trucks across Northeast Ohio. Before Wirescale, after-hours calls went to voicemail and 30% never came back. With Alex on the phones and AI auto-replies on Thumbtack, every lead is answered in under a minute — and the dispatcher only steps in when there's actually money on the table.
“We were burning $4k/mo on Yelp with nothing to show. Wirescale rebuilt our targeting and the booked-job rate doubled in 60 days.”
Client name anonymized at owner request · Verifiable on discovery call
“Alex answers when we can't. Last month she booked 41 calls overnight that would've gone to voicemail.”
Client name anonymized at owner request · Verifiable on discovery call
Stop leaking jobs to voicemail.
Show us a week of your call log and we'll show you exactly how many of those would have been booked by Alex — with real numbers, not slides.
Built by operators, for operators · Privately held · Based in Seattle, WA