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for service businesses.
Wirescale builds the AI phone agents, lead-response automations, and customer intelligence that modern HVAC, plumbing, and electrical companies run on. No more dropped calls. No more cold leads.
The teams using Wirescale — and the platforms it plugs into.
Service businesses scaling with AI, running on the same channels their customers already use.
Thumbtack
Slack
ThumbtackSlackOne product. Four superpowers.
From the first ring to the last paycheck, every part of your operation lives on one canvas. Click through the tabs to see how each piece works.
Every job, call, payment in one view
Mary Robinson
VIPWestlake, OH · Customer since 2022 · LTV $4,820
Everything between a ringing phone and a paid invoice.
Wirescale isn't a CRM. It's the layer of AI and automation that sits on top of your day-to-day so the work happens whether you're at the shop or on a flight.
AI phone agent
Alex answers every call, qualifies the lead, books the job, and hands off to a human only when it matters. Trained on 153+ real calls from your shop.
Customer 360
Every job, call, invoice, estimate, review, and Slack thread for one customer in a single screen. Lifetime value, churn risk, sentiment — all live.
Lead auto-replies
Thumbtack and web leads get an AI reply in under 60 seconds, then ring your dispatcher with a 'press 1 to connect' bridge. Zero leads cold.
Payroll on autopilot
CSV → jobs → splits → tech payouts → Stripe. Recalls, deductions, overrides — all reconciled. Your techs see their cabinet in real time.
Call intelligence
Every call recorded, transcribed, scored, sentiment-tagged. Dispatcher coaching, voicemail triage, auto-flagged complaints — your unfair advantage.
Review engine
Auto-request 5★ reviews after happy jobs, intercept unhappy customers privately. Turn job completions into Google reviews on autopilot.
Plugged into where the leads actually come from.
Google, Thumbtack, and Yelp send you customers. Wirescale answers them, qualifies them, and books them — automatically — before your competitors hit "reply."
Reviews + Local Services Ads
- Auto-request 5★ reviews after every happy job
- Pull Local Services Ads leads in real time
- AI replies to LSA inquiries in under 60 seconds
Thumbtack
AI auto-reply + ring-and-bridge
- AI replies to every Thumbtack lead in seconds
- Press-1 IVR rings the dispatcher and patches them through
- Lead scoring catches the high-intent ones first
Yelp
Inbox replies + listing intel
- AI replies to Yelp Request a Quote messages
- Track listing performance + competitor signal
- Coming via Yelp Verified Partner program
And the rest of your stack
Stop burning money on dead ad channels.
Every dollar you spend on Google, Thumbtack, Yelp, and Facebook gets attributed to an actual booked, paid job — not just a click. Kill the channels bleeding cash. Double down on the ones printing money.
From ringing phone to invoice paid —
without you lifting a finger.
One automation chain that fires the second a lead hits any of your channels. Your dispatcher only steps in if Slack pings them with a question.
Two more jobs a day, without hiring another tech.
Wirescale rebuilds your day in real time. Auto-assigns the closest tech to every new booking, re-orders the route when a job runs long, and turns 6 hours of windshield time into 3.
What Wirescale actually saves you, in dollars and hours.
Every number below comes from real customer baselines. Hover any tile to see how it's calculated. Your shop's mileage will vary — but the direction never does.
The combined value of recovered jobs, saved fuel, avoided hires, and faster booking — minus Wirescale's own cost. Most shops break even in the first 3 weeks.
Tech assignment isn't a coin flip anymore.
Wirescale weighs 7 signals on every booking. Slide the dials to match what your business needs this quarter — emergency speed, premium ratings, or maximum revenue. The algorithm rebalances live.
Algorithm weights are saved per business. Override per call type or per dispatcher if the shop runs multiple lines (HVAC + plumbing).
Pick the metric that decides your next quarter.
Wirescale doesn't optimize for one number — it optimizes for yours. Six KPIs, six dials, your business strategy in algorithmic form.
Every closed job auto-requests a 5★ review. Unhappy customers get intercepted in a private channel before they post. The math compounds in your favor week after week.
Alex listens for maintenance triggers — unit age, last service date, common failure symptoms — and prompts the customer with a quote-ready add-on. Your average ticket grows even when call volume stays flat.
Every dollar across Google LSA, Thumbtack, Yelp, and Facebook is attributed to a real booked job — not a click. Cut the dead channels, double down on Yelp, and watch CAC fall a third.
Alex captures unit model, symptom, and equipment age before the tech leaves the depot. Fewer return trips, fewer warranty recalls, more 5★ reviews from one-and-done customers.
Auto-tagged maintenance reminders, sentiment-tracked check-ins, and AI-flagged replacement opportunities. Your existing customers become your highest-margin lead source.
Every call recorded, transcribed, AI-scored on five dimensions including empathy and pricing clarity. Sentiment alerts ping Slack the moment a call goes sideways — so you call back, not the BBB.
"Wirescale answers the phones we used to lose at midnight."
HotWire HVAC runs 4 trucks across Northeast Ohio. Before Wirescale, after-hours calls went to voicemail and 30% never came back. With Alex on the phones and AI auto-replies on Thumbtack, every lead is answered in under a minute — and the dispatcher only steps in when there's actually money on the table.
Stop leaking jobs to voicemail.
Show us a week of your call log and we'll show you exactly how many of those would have been booked by Alex — with real numbers, not slides.
Built by operators, for operators · Privately held · Based in Cleveland, OH